"We give stupid prizes to smart people."
A points-and-prizes community that rewarded developers for giving back — blog, answer questions, write articles, speak — rack up points, top the leaderboard, and win gloriously ridiculous geek swag.
Every contribution to the developer community is worth points. Log them on the submission page — and the biggest contributor each month takes the crown.
Write posts that help other developers.
Help out on discussion boards.
Publish deeper technical content.
Share knowledge in person and online.
The whole point was the punchline — win prizes as wonderfully silly as they are coveted.
The leaderboard celebrated the community's most generous contributors, worldwide.
I handled interaction design and web design for a real gamified community — points, profiles, leaderboards, submissions and a Hall of Fame — all wrapped in a brand that never took itself too seriously.